Pairing Audiences with the Information They Need

Engaging Content Translation

Finding the right messaging to compel and educate target audiences is challenge enough right here at home, let alone in multiple languages!  Success involves becoming familiar with international audiences and understanding the type of information they find valuable.

Here are some useful tips to start!

  1. Play on local happenings, celebrities, entertainment and more.
  2. Speak their language–both literally and figuratively
  3. Add user-generated content to your content marketing efforts.
  4. Write with translation in mind.

For more on this, read Rachel Chilson’s excellent article: “4 Tips to Create Engaging Global Marketing Content”.

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"Lost In Translation"? That's so 2003...

Successful translation of Marketing content can bring a torrent of new revenues from foreign markets. Or it can do lasting damage to your brand. Here are three tips for success!


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